McBride Research Laboratories, makers of the popular Design Essentials line of hair care products, is celebrating their 25th anniversary in style! Founded by beauty industry icon Cornell McBride, Sr., the company continues to be Black-owned and family operated. Today under the leadership of Cornell McBride, Jr., President of this innovative company, there are now more than 40 premium beautification product offerings. If you’ll be in Atlanta on August 15-17, check out the DE Beauty Pavilion (Theater 2) during the Bronner Bros. International Beauty Show at the Georgia World Congress Center. There experience style, trends, meet music star Ledisi (Design Essentials Natural Beauty Ambassador) and more! For more on this iconic hair care company, as well as a special interview with Ledisi about her beauty collaboration with Design Essentials, check out the Sept./Oct. ’15 issue of Sophisticate’s Black Hair.