Meet the Muse Behind Dark and Lovely’s Newest Haircolor Hue!
R&B singer Justine Skye is joining the Dark and Lovely family as its newest Haircolor Ambassador and the muse behind the new Go Intense! Haircolor hue, Passion Plum. “I am so excited to be working with Dark and Lovely as their Haircolor Ambassador,” shares Justine. “My haircolor is super important to my look because it helps define who I am. It’s a characteristic of mine that makes me feel comfortable and different from the rest. I’m a purple girl!” In her new role, Justine will be lending her talents to create dynamic digital content, drive social media campaigns, appear in advertisements and participate in key brand activations and live events.
“Our Dark and Lovely Go Intense! Haircolor collection features vibrant colors for the girl that isn’t afraid to take risks, and we believe Justine embodies just that,” said Stacey Hoffstead, Dark and Lovely Brand Manager. Justine’s Passion Plum shade from the Go Intense! Haircolor line is now available mass, drug and beauty supply stores nationwide…so you can join in on the haircolor fun!