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SBH BLOG: BEAUTIFUL BEATS

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Pepsi has announced Kelly Rowland is among its lineup of artists for its Beats of the Beautiful Game album, an exclusive collection of 11 anthemic songs and companion short films, or “filmtracks,” that capture the international spirit, sights and sounds of football.

“I was immediately attracted to The Game because I can identify with its theme of overcoming challenges and finding your voice,” says Kelly. “It’s a very important message and I’m honored to partner with Pepsi on a project that brings the worlds of music, sports and film together. As an artist—and a huge film and sports fan—it’s been an incredible experience.”

Each week, Pepsi will premiere songs off the album as singles in the iTunes store with accompanying filmtracks free to view the same day on Pepsi’s website and on artists’ YouTube or Vevo channels. Janelle Monáe’s take on David Bowie’s classic “Heroes” was released a few weeks ago, and the accompanying filmtrack is now available for viewing. The complete 11-track album drops June 9 internationally and June 10 in the U.S.

Photo: Yu Tsai.

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