You love her music and now Levi’s is betting you’ll continue to adore her—and love their jeans—too! The brand announced their all new women’s denim collection and Fall 2015 global brand campaign built around the theme “Live In Levi’s,” featuring global artist, multi-Grammy award winning singer/songwriter, producer and activist, Alicia Keys. The star will lend her one-of-a kind voice and style to the Levi’s brand for the debut of an all new transformational women’s denim collection. Levi’s will not only showcase Alicia’s unique personal style and individuality, but will also feature her powerful voice with “28,000 Days”—an exclusive song as the soundtrack of the campaign. “When you are authentically yourself, you are so gorgeous and powerful. I’ve come to the revelation that I’m just a jeans girl at heart. I feel the most confident, comfortable, sexy and strong in my jeans,” says Alicia. “Levi’s is for every woman…there is something for everyone…much like music, Levi’s brings people together from all walks of life and cultures.”
Above: Alicia in her Levi’s.
Below: A glimpse at Levi’s new “Live In Levi’s” Fall ’15 campaign.