45 And Stylishly Fierce!
Dark and Lovely, the brand that caters to the hair care and styling needs of women of color, celebrated the kick-off of its 45th Anniversary with a commemorative event in New York City! The brand was introduced 45 years ago as the first hair color product formulated specifically for African- American women. Now, decades later, Dark and Lovely has grown to include a complete collection of deep conditioning treatments, shampoos, fade-resistant hair colors, relaxers, stylers and a full line of products specifically designed for naturally curly hair, Dark and Lovely Au Naturale.
“I am thrilled to be able to help Dark and Lovely celebrate their 45th anniversary and I am so excited to be the newest brand ambassador,” said actress Teyonah Parris, Dark and Lovely Au Naturale brand ambassador. “I grew up using Dark and Lovely products and I’m so proud to be able to represent the brand as an ambassador. It is a privilege to celebrate this significant milestone during Black History Month.”
“To have 45 years of excellence, to have 45 years of beauty, to have 45 years of empowerment – that’s what Dark and Lovely is,” said actress/singer Demetria McKinney, who hosted the event and also serves as a Dark and Lovely brand ambassador. “To be a brand ambassador for this brand has been an awesome, awesome journey!”
As part of the Young Women with a Purpose Project, and in partnership with the Tom Joyner Foundation, the brand also awarded five dynamic students with scholarships totaling $10,000 and assigned them to L’Oréal USA senior-level executives, who will serve as mentors throughout the school year.
In this anniversary year, Dark and Lovely has also launched two new collections: Dark and Lovely Color Gloss Ultra Radiant Color Crème (a no-ammonia natural-looking hair color infused with Shea Butter, Coconut Oil and Pomegranate, that gives natural looking color, while delivering a glossy shine) and Dark and Lovely Au Naturale Clumping Curl Clay Cleanser and Clumping Curl Crème Gel (a care and styling duo formulated with Coconut Oil and Argan Oil, to help define naturally curly hair and reduce frizz).
“Reflecting back on the past 45 years fills me with tremendous pride,” says Erica Bowen, Senior Vice President, Marketing, L’Oreal USA Multi-Cultural Beauty Division. “This brand has been a staple within the African American community; and we are proud to have established a long-lasting, trusted relationship with our core consumer. While we celebrate Dark and Lovely’s rich heritage, we’re excited to continue to elevate the brands innovation and offerings to meet the growing needs of women of color.”
Photos: Joe Chea.