Sophisticate's Black Hair Styles and Care Guide Sophisticate's Black Hair Styles and Care Guide, published by Associated Publications, Inc.,  is the ABC-audited, #1 Best Selling Black Hair Magazine in the world.
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Oct./Nov. 2017 cover-home

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SBH BLOG                                                             Beauty Industry Buzz

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Some familiar hair care brands, with a long legacy in the ethnic hair care category, will soon be under new management! Strength of Nature LLC today announced that it has signed an agreement to buy the Soft & Beautiful, Soft & Beautiful Botanicals, TCB and Pro-Line Comb-Thru brands from Unilever. The transaction is expected to close in early December.

“We are extremely pleased to add these great brands to our expanding brand portfolio,” said Strength of Nature CEO Mario de la Guardia. “Soft & Beautiful, Soft & Beautiful Botanicals, TCB and Pro-Line Comb-Thru are brands with strong consumer following, high awareness and a long tradition of serving their consumer. They each provide an excellent foundation for expanded innovation and product improvement. We are excited about their potential, and strongly believe they can once again become leading brands in the ethnic hair category.”

As one of the fastest growing companies in the multi-cultural hair care category, Strength of Nature is driven by its strong commitment to consumer understanding and innovation and to delivering high quality, innovative products to women and men of color at affordable prices. Strength of Nature markets a number of leading brands including Profectiv MegaGrowth, African Pride, Dream Kids, Beautiful Textures and Elasta QP.

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