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SBH BLOG                                                             Pretty In Pink

CONArgan-LGFB-PerfectEdgesIf you notice a “pop” of pink at the hair care aisle when you reach for your favorite hair gel, take a closer look…Creme of Nature announced a partnership with Look Good Feel Better to help educate individuals on the services available for women who are battling cancer and want to enhance their appearance. For the fourth consecutive year, Creme of Nature and Look Good Feel Better will run an informative campaign through the end of October. And, during this important time, Creme of Nature will launch a limited edition of pink-packaged Perfect Edges—the popular hair gel infused with Argan Oil that helps to control and hold down edges, while moisturizing and adding exotic shine to the hair. A portion of the proceeds from the sale of Perfect Edges will benefit Look Good Feel Better.

“We, at Creme of Nature, are so grateful to be granted the opportunity to support Look Good Feel Better,” said Shawn Tollerson, Colomer Beauty Brands Vice President of Marketing. “This work has allowed us to connect to our consumers on a deeper, more personal level and has enforced our commitment to making our consumers feel more beautiful inside and out. This is a concept we value and embrace when developing and offering products to enrich the lives of our consumers. Creme of Nature applauds this organization for their mission to help women look their best while fighting cancer.”

Look Good Feel Better is a non-medical, brand-neutral public service program that teaches beauty techniques to help cancer patients manage the appearance-related side effects of cancer treatments. But, more than that, the organization offers cancer patients a circle of support.

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